Brooklyn is buzzing! Forget the bagels, Samsung’s about to fold reality as we know it with their latest Galaxy Unpacked event. The curtain’s rising on what could be the future of mobile, and whispers from a massive leak suggest we’re in for a foldable feast: the Galaxy Z Fold 7, Z Flip 7, and maybe even a Z Flip 7 FE. Get ready to witness Samsung’s summer sizzler, a tradition of foldable innovation that’s about to get a whole lot hotter.
And if that wasn’t enough to ignite your excitement, Samsung themselves dropped a major hint back in June, teasing “the next chapter of Ultra” with a mesmerizing animation of a foldable silhouette. Still itching for more Unpacked insights? Dive into our in-depth article for all the juicy details to tide you over until the big reveal.
Otherwise, buckle in to watch the livestream below and follow live commentary from our own Sam Rutherford on the scene.
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* Galaxy Unpacked 2025: Everything Samsung announced including the Z Fold 7, Z Flip 7 and Galaxy Watch 8
The Galaxy Z Fold 7 line comes in three colors.
(Sam Rutherford for Engadget)
Samsung’s Unpacked event on Wednesday unfolded much as the rumor mill predicted, yet amidst the confirmed whispers, a few gems sparkled. The Galaxy Z Fold 7 debuted as Samsung’s slimmest foldable, achieving its sleek profile by sacrificing S Pen integration. Beyond the Fold, Samsung unveiled its latest Galaxy Watch iterations and a dynamic duo of Z Flips: the svelte Z Flip 7 and its budget-friendly sibling, the Z Flip 7 FE. Missed the live spectacle? Dive into our comprehensive live blog or explore the full reveal at the link below.
Read more: Everything Samsung announced at Galaxy Unpacked 2025*
As a recap, this is how much all the new devices announced today cost:
- Galaxy Z Fold 7: $1,999.99 (aka $2,000) to start
- Galaxy Z Flip 7: $1,099.99 ($1,100) starting price
- Galaxy Z Flip 7 FE: $899.99 ($900)
- 40mm (WiFi):Dive into the future for just $349.99.
- 44mm (WiFi):Upgrade your view, $379.99.
- 40mm (LTE):Untethered freedom awaits at $400.
- 44mm (LTE):Experience seamless connectivity, $430.
- Galaxy Watch 8 Classic: $500 for the Wi-Fi model, which is a jump from the predecessor’s $400.
- Galaxy Watch Ultra in Titanium Bluewith 64GB of storage: $650
Unwrap the secrets! Our story reveals how to snag Galaxy Unpacked devices first, plus exclusive deals, mind-blowing specs, and custom configurations you won’t want to miss.
Samsung’s foldable prices just dropped! Before you dive in, our deals team has unearthed some Prime Day gems you won’t want to miss. Executive Editor John Falcone breaks down the must-see savings:
Six months young and already a legend. The Samsung Galaxy S25, your gateway to a world beyond the bitten fruit, is now available at its absolute lowest price ever just $585 (originally $800)! Ditch the walled garden and embrace cuttingedge tech without breaking the bank. This is your chance to experience Samsung’s latest masterpiece for less.
Not quite an Ultra, but definitely ultratempting. The Galaxy S25+ carves out its own niche, offering a premium experience without the premium price tag. At $700 (down from $1,000!), it might just be the Goldilocks phone you’ve been searching for – not too much, not too little, butjustright.
The undisputed monarch of Samsung’s nonfolding empire just got dethroned… in price! Grab the Galaxy S25 Ultra for a jawdropping $950 (originally $1,300). That’s a $300+ royal discount this Prime Day. Don’t miss your chance to reign supreme.
No Galaxy S25 FE either! It’s a nice feeling when all your guesses turn out to be true. *
And now TM Roh is back on stage to close things out.
The tri-fold phone? Still shrouded in mystery. No breadcrumbs here, folks. The wait for tangible details continues.
“Could our hands-on reveal the Galaxy Watch 8’s Achilles’ heel? Mat might be onto something big: are we looking at the most antioxidant-starved smartwatch in the galaxy?”
Time for a green scene! Samsung pauses to spotlight its push for sustainability, rescuing ocean-bound plastics and weaving them back into its tech. It’s a deep dive into circularity, one device at a time.
First impressions of the Galazy Z Flip 7
The Samsung Galaxy Z Flip 7
(Image by Mat Smith for Engadget)
Mat Smith went hands-on with the Galaxy Z Flip 7beforethe big reveal – and his first impressions are absolutely flip-worthy.
Forget incremental upgrades. This year, the Z Flip explodes onto the scene with a stunning 4.1-inch cover display – a massive leap from last year’s 3.4-inch screen. Imagine a vibrant window spanning the entire front of your device, punctuated only by the sleek dual-camera lenses. The resemblance to Motorola’s latest foldable is uncanny, but the impact is undeniable. Prepare for a foldable experience redefined.
Forget squinting in sunlight. The Flex Window explodes with a dazzling 2,600 nits of peak brightness – rivalling even the mighty S25 Ultra. Scrolling feels like silk thanks to its buttery-smooth 120Hz refresh rate, all framed by the slimmest bezel Samsung has ever squeezed into a smartphone: a mere 1.25mm. This isn’t just an incremental upgrade; the Flex Window leapfrogs the Z Flip 6’s front screen, and those delicious enhancements ripple through the main display too.
The Samsung Galaxy Flip just got a serious growth spurt. Say goodbye to squinting – the main display explodes to a vibrant 6.9 inches, ditching the old, awkwardly tall aspect ratio for a more cinematic 21:9. Remember those finger gymnastics to reach the top corners? Problem solved. Now, videos stretch out gorgeously, filling the screen like they were meant to.
Read more: Samsung Galaxy Z Flip 7 hands-on: Bigger screens, bigger battery, better foldable?*
Heads up, tech enthusiasts! The future’s on your wrist: Prepare for the 2025 Galaxy Watch Ultra. It’s loaded with almost every fresh software innovation imaginable, PLUS a massive upgrade to 64GB of storage. Get ready to experience the ultimate wearable.
“Is Cherlynn Low Engadget’s Secret Supervillain? Leaked Footage Suggests a Samsung Vendetta! Our spies are on the ground at the Watch 8 launch, where Paul ‘Meh’-scal is bravely facing the dragon. Stay tuned for a takedown of epic proportions!”
* Samsung’s slimmer Galaxy Watch 8 series includes Gemini access
Sam Rutherford for Engadget
Forget chunky smartwatches. Samsung just dropped the Galaxy Watch 8 at Unpacked, and it’s a serious head-turner. We’re talking a razor-thin redesign – Samsung’s slimmest smartwatchever, shaving off a significant 11% from its predecessor to land at a mere 8.6mm. But the real kicker? This beauty is the first to rock Wear OS 6, supercharged with Google Gemini’s brainpower. Get ready for a smarter, sleeker wrist experience.
Prepare to be dazzled! Samsung’s next-gen smartwatch, the Watch 8, is incoming, and it’s bringing the heat – literally. Boasting a scorching-bright 3,000-nit display on both models, visibility will never be an issue. Choose the standard Watch 8 in sleek 40mm or bolder 44mm sizes. Craving that satisfying tactile control? The Watch 8 Classic resurrects the beloved rotating bezel, but exclusively in a commanding 46mm size. Get ready to spin into the future!
Read more: Samsung’s slimmer Galaxy Watch 8 series includes Gemini access*
“Sam, you won’t believe this. My antioxidant levels flatlined at that Samsung event. Utterly tanked. According to their tests, I’m practically a walking free radical. “Very Low”? Seriously? I’m offended.”
Is Samsung secretly obsessed with the letter “X”? From DeX to Bixby (okay, almost!), and now Xealth, it feels like their product naming department raided a pirate treasure chest of “X” marks. Are they building a brand around this rogue letter, or is it just a quirky coincidence?
During our hands-on session, a hush fell as the antioxidant scores rolled in. Turns out, in a room full of eager participants, onlyoneperson earned a “good” rating. The silence spoke volumes, painting a stark (and slightly alarming) picture of our collective dietary habits in the modern world.
So, Xealth, huh? Sounds like something out of a sci-fi flick. Turns out, it’s the latest brain acquisition by Samsung! Pronouncing it? Think “wealth,” but with a “Z” instead of a “W.” Got it? Zelle-th. Now you can sound like you’re in the know.
The Watch 8 boasts a novel feature: antioxidant level readings. However, prepare for a momentary tech tango. Obtaining a measurement requires removing the watch and embracing the sensor-laden back with your thumb.
That was a (blissfully brief) awkward exchange with Samsung’s John Englehardt. *
Samsung’s aiming to steal a march on fitness tracking with the Watch 8, enlisting world-record half marathoner Jacob Kiplimo to fine-tune its training and running coaching smarts. Prepare to shave seconds off your personal best.
Forget celebrity fluff – Samsung’s Unpacked got real. This time, they tapped Ugandan running phenom Jacob Kiplimo for running tips. Atadmore practical than Sydney Sweeney shilling AI, wouldn’t you say? Finally, an Unpacked cameo that actuallyaddssomething.
The Galaxy Watch 8 just threw down the gauntlet. Apparently, it’s packing a built-in running coach that’s less drill sergeant, more Jedi master. Ten levels of personalized training, huh? Maybe this is the key to unlocking my inner speed demon and finally conquering that elusive 5K again. Time to lace up and find out.
First impressions of the Samsung Galaxy Z Fold 7
The Samsung Galaxy Z Fold 7 features a massive design revamp including a larger 8-inch flexible display.
(Sam Rutherford for Engadget)
Forget the Galaxy Watch 8 for a moment. Before the big reveal, our resident foldable fanatic, Sam Rutherford, went hands-on with the Galaxy Z Fold 7. Prepare for an exclusive sneak peek!
Forget pocket-busting bulk – Samsung’s Galaxy Z Fold 7 arrives, finally shedding the heavyweight title held by glass-slab titans like the S25 Ultra. Prepare for visual feasts courtesy of its revolutionary main camera sensor, boasting a resolution leap that redefines detail. Beyond the pixels, a blazing-fast processor and a sleeker-than-ever design coalesce into a foldable masterpiece. The catch? This glimpse into the future demands a princely sum: $2,000 to join the folding revolution.
Read more: Samsung Galaxy Z Fold 7 hands-on: The big design revamp we’ve been waiting for*
Samsung’s clinging to that “cushion design” basically a circle squished into a square first seen on the Watch 7 Ultra. I’m just not buying it. Last year it felt awkward, this year it feels… stubborn.
Hold onto your hats, smartwatch fans! The iconic, clicky, utterly satisfying rotating bezel is BACK! That’s right, whispers in the tech world suggest the Galaxy Watch Classic is making a triumphant return. Prepare to once again experience the pure joy of tactile navigation – because let’s be honest, that rotating bezel is still the undisputed king of smartwatch cool.
So, the Z Flip 7 FE landed with a thud, huh? Specs dropped, and honestly, if you squint hard enough, it’s basically the Z Flip 6 warmed over. Unless they’ve secretly slipped in a new processor and next year’s software fairy dust, this feels more like a “meh” than a marvel.
Galaxy Z Flip 7 colors
(Sam Rutherford for Engadget) *
Next up: The new Galaxy Watch 8 family. *
Hold on tight! Samsung’s about to drop a bombshell: not only is the Galaxy Z Flip 7 on the horizon, but whispers suggest a Galaxy Z Flip 7 FE is joining the party – a first for Samsung’s foldable family!
Dive into a vibrant spectrum! Four fresh hues are joining the lineup, including a striking blue and a ravishing red that demand attention. And for the truly discerning eye, a limited-edition Mint shade will be available exclusively online – snag it before it disappears!
Hogan raves about the Flip 7’s cameras, saying they deliver stunning photos whether you’re striking a pose in Flex Mode or capturing everyday moments.
Whether I’m striking a pose or letting Flex Mode work its magic, I’m all about finding that perfect angle. But honestly, this feature on foldable phones? Total game-changer. It’s easily one of my absolute faves.
The Instant Slow-mo feature also uses AI to generate new frames when capturing video
* Samsung’s Galaxy Z Flip 7 has a bigger battery and is still thinner than last year’s model
Sam Rutherford for Engadget
Unfold the future: Samsung just dropped the Galaxy Z Flip 7, alongside the Z Flip 7 FE and Z Fold 7, at their latest Unpacked event! Prepare to be wowed by the Z Flip 7’s massive 4.1-inch Super AMOLED Flex Window – the biggest external display to ever grace a Z Flip. Slimmer than ever at a mere 13.7mm when folded, this phone slides effortlessly into your pocket. Powering your day is a beefy 4,300mAh battery, the largest yet in the Flip series. Open it up, and the 6.9-inch Dynamic AMOLED 2X display explodes with color, boasting a peak brightness of 2,600 nits and a buttery-smooth 120Hz refresh rate. Samsung’s new Armor Flex Hinge isn’t just thinner; it’s been completely rebuilt with high-strength materials, promising unmatched durability and flawless folds.
Read more:Samsung’s Galaxy Z Flip 7 has a bigger battery and is still thinner than last year’s model *
Gemini Live on the Flip 7’s cover screen: fashion forward or total flop? Google’s AI tried to style a dude and his dog in matching outfits. The verdict? Epic fail. Questionable AI…or just no taste? Where’s the style guide?
Samsung’s next promo features skateboarder Sky Brown. And all her friends have Z Flips! *
Unleash your inner filmmaker with the Flip 7’s Flexcam! This hands-free hero lets you capture stunning solo shots and videos, offering unparalleled versatility when you’re flying solo. No more awkward arm extensions or relying on strangers – just pure creative freedom.
The new Flip is a blur of innovation. Blink and you might miss its stunning, expansive 120Hz edge-to-edge cover screen. But hold on, because inside lies a powerhouse – the biggest battery ever in a Flip (4,300mAh!). And if that’s not enough, prepare for an AI-powered experience that’ll redefine what your foldable can do.
The new Galaxy Z Flip 7.
(Sam Rutherford for Engadget) *
I’m a Flip guy, not a Fold guy, so I’m very much ready! *
Samsung Galaxy Z Fold 7 information sheet
(Samsung) *
Next up: the Galaxy Z Flip 7! *
The Fold 7? It’s not just thin; it’s impossibly slender. Holding it feels like wielding the future a polished shard of tomorrow that slips effortlessly into your pocket. “Sleek” doesn’t even begin to cover it. This is pure, unadulterated tech lust.
Beyond Voice Memos: Samsung’s Audio Eraser Silences Distractions Everywhere. Now, experience crystal-clear sound in Samsung Notes, Gallery videos, even phone calls! Smarter than ever, it can automatically activate, banishing background noise before it disrupts your audio.
We’re talking through a lot of features Samsung first introduced in the S25 series. Audio Eraser is pretty good! *
Samsung’s given the Z Fold 7’s interface a serious shot in the arm, transforming its expansive display into a mobile editing suite. Imagine tweaking photos with precision, instantly comparing before-and-after shots side-by-side – all on that stunning, unfolded screen.
Now we’re back to talking camera upgrades again, which is headlined by the Fold 7’s new 200MP main camera sensor.
10-bit HDR for videos will also be enabled by default.
The selfie cam just got a serious upgrade! Say goodbye to cramped group shots – its new super-wide 100-degree field of view captureseveryone(and their backdrop!). That’s a massive jump from the old 85-degree lens, meaning more memories, less cropping.
It would be quite a flex (oop) to connect your new Z Flip 7 to your 65-inch OLED TV. *
I still love Dex and it’s a bit sad Samsung hasn’t invested more in that over the past couple years. *
Samsung’s Knox security is evolving. Introducing “Keep,” the vault for your digital life. This fortress-like level ensures your personal information remains untouchable, locked down on your device, and completely isolated from prying apps. Consider it digital Fort Knox, where your secrets are safe and sound.
Which Samsung feature makes you groan more? The company’s Knox security banter, or Dex? Please, mention Dex. *
Annika Bizon, Samsung VP of brand and channel marketing
(Sam Rutherford for Engadget)
Samsung’s Annika Bizon is here to talk about how the Fold 7 is a productivity powerhouse, which yes of course. *
Is this not the longest demo video ever. *
The biggest innovation was matching this woman’s glasses to her blue Z Fold.
(You’re forgetting the Pixel Fold, Aaron!)
Show more updates
Samsung’s Unpacked event is LIVE! Join Engadget as we bring you breaking news and first impressions from the front lines. Tune into our Galaxy Unpacked liveblog NOW – the future unfolds at 10AM ET. Craving insider knowledge? Get the edge with our pre-event sneak peek at the innovations Samsung’s ready to unleash. Or, dive deep into the rumor mill with the juiciest leaks – are foldable phones and cutting-edge wearables about to drop?
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