The air crackles with anticipation at Apple Park as the Engadget crew preps for Apple’s annual hardware extravaganza. Forget lunch plans, folks, because at 1PM ET, the curtain rises on what Apple’s boldly calling an “Awe dropping” event! On the expected list: a fresh wave of iPhones – the iPhone 17, the lighter-than-air iPhone 17 Air, and the powerhouse iPhone 17 Pro. New AirPods and Apple Watches are also rumored to be making their grand entrance.
But the real question is: what surprises does Apple have tucked up its sleeve? Sam Rutherford, Billy Steele, and your correspondent are boots-on-the-ground, ready to deliver the news as it explodes. Beyond the product reveals, we’ll be diving deep into the atmosphere of the iconic Steve Jobs Theater, giving you a taste of the energy, the buzz, and yes, even the snacks. Stay tuned – you won’t want to miss a single byte.
The curtain’s rising! Apple’s big show starts at 1PM ET, but we’re already live from Cupertino. Think of this page as your front-row seat – keep it locked and loaded for real-time reactions all morning long. We’re not just watching; we’re getting hands-on! Stick around after the keynote for our exclusive first impressions of the unveiled gadgets. Want to witness the magic firsthand? Catch the iPhone event streaming live on YouTube.
Live
17 updates
Tue, September 9, 2025 at 12:00 PM EDT
Cherlynn Low
“Okay, Billy, you win. This Apple Danish is dangerously good. Speaking of firsts, it’s Sam’s inaugural Apple event! Sam, spill the tea – what’s the vibe likeactually being hereversus your usual keynote pajama party? For everyone following along at home, we need the inside scoop.”
Tue, September 9, 2025 at 11:58 AM EDT
Sam Rutherford
I’m running on pure caffeine until after the keynote lol.
The iPhone 17 Air’s price is a burning question, especially with whispers hinting it could eclipse even the Plus model in cost.
Tue, September 9, 2025 at 11:55 AM EDT
Sam Rutherford
Steve Jobs Theater
The SJT entrance buzzed with restless anticipation, a human bottleneck before the floodgates opened. Thirty more minutes stood between us and the dimming lights, the hushed whispers, the unfolding story in the auditorium below.
Tue, September 9, 2025 at 11:54 AM EDT
Cherlynn Low
T-minus one hour until showtime! The energy is palpable here outside the Steve Jobs Theater. Billy, Sam, and I are fueled and (mostly) ready. My pre-presentation ritual involves aggressive oat consumption; the overnight oats bowl is currently leading the pack. A full, scientific review is definitely in order later. Billy’s gone full Apple with the Danish, and Sam? Well, Sam’s clearly saving himself for the main event.
Advertisement * Tue, September 9, 2025 at 11:53 AM EDT
John Falcone
Will Apple’s new iPhones and Watches break the bank? Tariff-driven inflation has already jacked up prices on everything from game consoles to cameras. But whispers from Cupertino hint that Apple might just hold the line on iPhone pricing, keeping it similar to last year’s models. Or, cunningly, they could bundle price hikes with boosted storage, making the sting a little less painful. The big question: can Apple navigate the tariff minefield without emptying our wallets?
- Tue, September 9, 2025 at 11:43 AM EDT
John Falcone
Tim Cook just dropped a tantalizing breadcrumb on X. A picturesque venue bathed in anticipation, but the secrets of today remain shrouded. What’s brewing in Cupertino?
- Tue, September 9, 2025 at 11:36 AM EDT
John Falcone
The California sun is barely up, the scent of fresh pastries hangs in the air, and the tech world is buzzing. Apple’s about to wake up the West Coast, serving a power breakfast to media titans before the curtain rises.
Don’t call it iBreakfast. *
Tue, September 9, 2025 at 11:35 AM EDT
Sam Rutherford
Breakfast
There’s no apple juice though…
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Tue, September 9, 2025 at 11:33 AM EDT
Sam Rutherford
Breakfast at Steve Jobs theater
It probably won’t come as a surprise, but Billy says the apple danishes are very good. *
Tue, September 9, 2025 at 11:27 AM EDT
Sam Rutherford
Okay, let’s be real: the rumored iPhone 17 Air has me hooked. Forget just “thin” this could be Apple flexing its engineering muscle. But here’s the real kicker: I’m betting this ultra-slim design is a sneak peek. A tantalizing glimpse into the foldable iPhone we’ve all been waiting for. This isn’t just about shaving millimeters; it’s a blueprint in disguise.
Tue, September 9, 2025 at 11:26 AM EDT
Cherlynn Low
Ready to play Apple Event Prophet? While it’s not lottery-ticket-level stakes, predicting the iPhone 17 reveals is a blast. Get your Apple Event bingo cards ready and dive into our predictions – will you be the ultimate seer?
Tue, September 9, 2025 at 11:14 AM EDT
Cherlynn Low
Get ready for Apple’s next act! This year promises the usual suspects: shiny new iPhones and Apple Watches. But the real buzz surrounds the iPhone 17 series. Whispers point to a radical “Air” model – a super-slim stunner poised to redefine the line. Think of it as Apple’s answer to the Galaxy S25 Edge, a sleek statement piece for the iPhone faithful.
Advertisement * Tue, September 9, 2025 at 11:06 AM EDT
John Falcone
Once more unto the breach! Cherlynn and the team have checked in at Apple Park.
Badges acquired. *
Tue, September 9, 2025 at 10:56 AM EDT
Cherlynn Low
Get ready for liftoff! Our Apple Event coverage begins bright and early at 8AM PT, live from Apple Park. Forget the keynote – therealshow starts before 10AM PT / 1PM ET. Think behind-the-scenes peeks: seat shots, set sneak peeks, and, most importantly, an exhaustive snack audit. We’ll infiltrate the Steve Jobs Theater as soon as Apple unlocks the gates. Stay tuned – you won’t want to miss a crumb.
- Tue, September 9, 2025 at 10:46 AM EDT
John Falcone
“The Engadget crew is practically buzzing with anticipation. Imagine a swarm of tech-obsessed bees, all pointed towards the nectar of innovation: Apple Park. Word from Cherlynn is they’re a mere five minutes from landing. Get ready for liftoff.”
The team in motion. * Tue, September 9, 2025 at 10:31 AM EDT
John Falcone
The digital curtains are drawing. Apple’s online storefront has vanished, swallowed by the pre-event vortex. Cupertino’s campus hums with logistical choreography, while the virtual world holds its breath. Expect a grand reveal later today, when the store re-emerges, glittering with the unveiled treasures of today’s Apple event.
The Apple Store is prepping for new products.
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Tue, September 9, 2025 at 10:00 AM EDT
Cherlynn Low
The air crackles with anticipation here at Apple Park! We’re live on the scene for Apple’s “Awe-dropping” event, ready to bring you all the action. Veteran tech guru Billy Steele and yours truly are joined by a fresh face this year – give a warm welcome to senior reporter Sam Rutherford, experiencing his first Apple event! Spot him roaming the grounds? Be sure to say hello and welcome him to the madness!
The curtain rises today at 1 PM ET! Brace yourselves, Apple is about to drop some serious tech heat at their “Awe-dropping” event. Expect the grand entrance of the iPhone 17 lineup, a fresh wave of Apple Watches, and pumped-up AirPods Pro. Oh, and mark your calendars, the release date for iOS 26 will finally be revealed! Don’t miss a beat – Engadget’s got you covered with live, blow-by-blow updates. Want to witness the magic firsthand? Catch the Apple iPhone 17 event live on YouTube. Get ready to be wowed.
Thanks for reading Apple event 2025: Live updates as iPhone 17 new Watches AirPods Pro 3 and more are unveiled
